Is Netflix shifting towards the traditional television model? A significant trend is emerging as more users are opting for ad-supported plans to save on subscription costs.

According to Amy Reinhard, president of advertising at Netflix, over half of the new subscribers are now selecting the ad-supported tier in regions where it’s available.

This shift translates to approximately 70 million active users worldwide, a notable increase from just 5 million reported in May 2023. By January 2024, the figure had climbed to 22 million, and it reached 40 million by May 2024, as highlighted by Variety.

Reinhard expressed enthusiasm about this growth, stating, “There has been continuous momentum over the last two years, but we’re just getting started and can’t wait to see what’s to come.”

The ad-supported standard plan is priced at $6.99 per month, significantly lower than the regular standard plan at $15.49 and the premium plan at $22.99. This plan allows streaming on two devices simultaneously, although some content may be restricted, indicated by a lock icon.

Earlier this year, Netflix discontinued its basic ad-free tier priced at $9.99, compelling users to choose between the ad-supported and the more expensive ad-free options. Additionally, the company has tightened its policies on password sharing.

By embracing advertisements, Netflix seems to be compensating for potential losses in subscription revenue. The platform has already secured significant advertising deals, including selling all slots for NFL live streams on Christmas Day to major advertisers like Fanduel and Verizon. Furthermore, Kia has partnered with Netflix for the promotion of its Squid Game reboot tied to the launch of its refreshed Sportage SUV.

This marks a significant evolution from the ad-free beginnings of streaming services, moving closer to a conventional broadcast revenue model. Notably, Netflix is developing its own in-house advertising technology, promising clients greater control and flexibility over their advertising strategies.

Canada is the first nation to fully integrate Netflix's ad tech, with plans for a global rollout by 2025. The trend of incorporating ads in streaming platforms is not isolated; Amazon has also introduced commercials for all Prime Video users, offering an ad-free experience for an additional $3 per month and planning to increase ad volume in the coming years.In June, Netflix increased the cost of its ad-free subscriptions to $16.99.
This move may encourage more users to consider the $9.99 per month ad-free option.
Similarly, both Hulu and Disney+ implemented similar price hikes in the previous month.

What is a Netflix VPN and How to Get One

A Netflix VPN is a virtual private network service that enables users to access content on Netflix that is region-restricted by connecting to servers located in various countries. By choosing a reliable VPN provider that supports streaming, users can download and install the VPN application, connect to a server in the desired region, and enjoy a wider array of content on Netflix. This allows viewers to bypass geographical limitations and explore the rich diversity of shows and movies available in different regions.

Why Choose SafeShell as Your Netflix VPN?

If you want to access region-restricted content by Netflix VPN, you may want to consider the SafeShell VPN . One of the reasons netflix vpn not working issues occur is due to outdated VPN software lacking the latest technologies. SafeShell VPN, however, offers a solution with its high-speed servers specifically optimized for Netflix streaming. This ensures a seamless viewing experience with no interruptions and high-definition playback. Moreover, SafeShell VPN allows you to connect multiple devices simultaneously, supporting a wide range of operating systems like Windows, macOS, iOS, Android, Apple TV, Android TV, and Apple Vision Pro, so you can enjoy your favorite shows on any device you choose.

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A Step-by-Step Guide to Watch Netflix with SafeShell VPN

To enjoy Netflix content from different regions using SafeShell Netflix VPN , follow these steps:

• Visit the SafeShell VPN website and subscribe to a plan that suits your needs. Click "Subscribe Now" to proceed.

  
  

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• Lastly, open the Netflix app or website, log into your Netflix account, and enjoy the content available in the selected region.