South Korea Cosmetics Market Outlook

According to the report by Expert Market Research (EMR), the South Korea cosmetics market size was a value of USD 17.45 billion in 2024. The market is projected to grow at a compound annual growth rate (CAGR) of 5.4% between 2025 and 2034, reaching a value of USD 28.02 billion by 2034. This growth is primarily driven by the increasing consumer demand for high-quality skincare and beauty products, the rise of K-beauty, and the growing awareness regarding personal grooming and self-care.

South Korea is recognized globally for its innovative beauty and skincare products, with the nation's beauty standards and trends significantly influencing the global cosmetics market. With a long history of skincare rituals, coupled with cutting-edge advancements in beauty technologies, South Korea has become a leading hub for cosmetics and beauty product development. The cosmetics market in the country is highly competitive and dynamic, characterized by rapid product innovation, consumer loyalty, and a strong demand for both premium and affordable beauty solutions.

The growth of the South Korean cosmetics market is largely fueled by the rising popularity of skincare routines, particularly among younger consumers. South Koreans are known for their commitment to maintaining healthy skin, which has contributed to the widespread adoption of multi-step skincare regimens. Furthermore, the international success of K-beauty (Korean beauty) has cemented South Korea’s reputation as a global leader in beauty and skincare innovation.

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Market Drivers Of Growth

Several key factors are driving the growth of the South Korea cosmetics market. These include the influence of K-beauty, technological advancements, the rise in skincare awareness, and the growing demand for natural and organic beauty products.

One of the most significant drivers of the market is the global popularity of K-beauty. South Korea's beauty trends, including the 10-step skincare routine, BB creams, sheet masks, and innovative formulations, have gained massive international attention. This has not only expanded the reach of Korean cosmetics to global markets but also fueled domestic demand for premium skincare and beauty products. The widespread adoption of K-beauty products is contributing to an increase in sales of innovative and high-performance cosmetics, with global consumers seeking out South Korean brands for their advanced formulations and unique textures.

Another important driver is the increasing awareness of skincare and self-care among consumers in South Korea. A growing number of consumers, especially younger generations, are prioritizing skincare over makeup and investing in products that promote long-term skin health. The rising focus on preventive skincare, including anti-aging products, sunscreens, and hydrating solutions, is propelling the demand for high-quality skincare products in South Korea.

Moreover, South Korea’s strong commitment to technological innovation in cosmetics has further bolstered market growth. Advancements in formulation technology, such as the use of advanced ingredients like peptides, hyaluronic acid, and fermented extracts, have contributed to the efficacy and appeal of Korean cosmetics. Additionally, the integration of artificial intelligence (AI) and augmented reality (AR) into the consumer shopping experience is transforming how products are marketed and purchased, driving further demand in both domestic and global markets.

Key Trends and Developments

The South Korea cosmetics market is currently witnessing several trends and developments that are shaping its future. These include the rise of clean beauty, the increasing popularity of men’s grooming products, and the growing demand for personalized skincare solutions.

One of the most notable trends is the shift towards clean beauty, with consumers increasingly seeking cosmetics products that are natural, organic, and free from harmful chemicals. As awareness of the potential dangers of certain ingredients grows, consumers are becoming more selective about the products they choose. This has prompted many South Korean cosmetic brands to reformulate their products and launch clean beauty lines that emphasize transparency, sustainability, and the use of eco-friendly packaging.

The rise of men’s grooming products is another significant trend. While historically, cosmetics consumption in South Korea has been predominantly female, there has been a noticeable shift towards male consumers in recent years. As societal attitudes towards masculinity evolve and more men become conscious of personal grooming and skincare, the demand for male-focused beauty and skincare products has surged. This trend is expected to continue, with an increasing number of brands offering skincare and grooming solutions tailored specifically to men’s needs.

Personalized skincare is also becoming an important development in the South Korean cosmetics market. Advances in data analytics and AI are enabling companies to offer consumers personalized skincare routines and solutions based on their unique skin types and concerns. The integration of skin analysis tools, both in-store and online, is allowing consumers to make informed decisions about which products will work best for them, leading to increased customer satisfaction and loyalty.

Furthermore, sustainability is becoming a growing concern for consumers in South Korea. The desire for eco-friendly packaging, cruelty-free testing, and sustainably sourced ingredients is driving many brands to adopt more ethical practices. This trend aligns with the broader global movement towards sustainability in the cosmetics industry, where both local and international brands are striving to meet the expectations of environmentally conscious consumers.

South Korea Cosmetics Market Segmentation

The market can be divided based on category, price category, gender, and distribution channel.

Market Breakup by Category

• Skin Care
  • Face Care Products
  • Body Care Products
  • Lip Care Products
• Hair Care
  • Shampoo
  • Conditioner
  • Others
• Bath and Shower
  • Soaps
  • Shower Gels
  • Others
• Makeup and Colour Cosmetics
• Deodorants and Fragrances
• Others

Market Breakup by Price Category

• Mass
• Premium

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Speciality Stores
• Pharmacies/Drug Stores
• Online
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea cosmetics market. Some of the major players explored in the report by Expert Market Research are as follows:

• Procter Gamble Company
• LG Household and Health Co., Ltd.
• ABLE CC, Inc.
• Korendy Cosmetics Inc.
• Amorepacific Corporation
• Others

Outlook and Future Prospects

The South Korea cosmetics market is expected to continue its robust growth over the next decade. The increasing demand for skincare products, the influence of K-beauty, and the growing awareness of sustainability will contribute to the expansion of the market. with significant opportunities arising from the growing demand for personalized beauty solutions and clean beauty products.

Moreover, the continued success of South Korean cosmetics brands in international markets will further enhance the global presence of K-beauty. As new beauty trends emerge and technological advancements continue to shape the industry, the South Korea cosmetics market is poised for continued innovation, leading to new product launches and improved consumer experiences.

The South Korean cosmetics market offers a promising outlook, with expanding consumer demand, increasing technological advancements, and a growing focus on sustainability, positioning the market for sustained growth in the years ahead.

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