Right, so you've decided on the Bay of Islands for your next trip – smart choice! I've been going up there for years, and honestly, it never gets old. But there's definitely a bit of planning involved if you want to make the most of it.

Let me share what I've learned from both amazing trips and a few "wish I'd known that earlier" moments.

When should you actually go?

Summer (December - February)

Look, everyone goes in summer for good reason. The weather's gorgeous, you can swim without a wetsuit, and those long summer evenings are just magical. But here's the reality check – it's absolutely packed, accommodation prices go through the roof, and you'll be fighting for restaurant tables.

I did Christmas week there once. Beautiful weather, but we spent more time queuing for things than actually enjoying them. If you're set on summer, book everything months ahead and maybe avoid the week between Christmas and New Year unless you love crowds.

Autumn (March - May)

This is my secret favorite time. The weather's still lovely – I was swimming in April last year – but suddenly you've got beaches to yourself again. Prices drop after Easter, and the locals are way more relaxed because the summer rush is over.

Plus, autumn light in the Bay of Islands is incredible for photos.

Winter (June - August)

Okay, hear me out on this one. I know winter sounds crazy for a beach destination, but I've had some incredible winter weekends up there. You're not swimming, obviously, but there's something special about having dramatic coastline views all to yourself.

Storm watching from a cozy holiday home? Amazing. Plus accommodation is cheap, restaurants aren't rushed, and locals have time to actually chat. Just pack warm clothes and embrace the cozy vibes.

Spring (September - November)

Spring's lovely if you don't mind possibly needing a wetsuit for swimming early on. The wildflowers around Russell are beautiful, and it's a great time for hiking without summer's heat.

Where to base yourself (this matters more than you think)

Russell

Russell's where I always end up staying now. It's just got this relaxed, sophisticated feel that makes you slow down in the best way. Great restaurants, gorgeous harbor views, and you feel like you're staying somewhere with actual history.

The accommodation here tends to be more special too – holiday homes with character rather than generic hotel rooms. I love being able to cook breakfast on a deck overlooking the harbor.

Paihia

If you're all about the activities and want everything within walking distance, Paihia's your spot. All the tour operators are right there, it's got the best swimming beach, and there are loads of accommodation options.

It's definitely busier and more touristy, but sometimes that energy is exactly what you want.

Kerikeri

About 20 minutes inland, but if you want to see how locals actually live, this is it. Amazing farmers market on Saturday mornings, great cafes, and some fascinating historic sites. Good base if you've got a car and want to explore the wider region.

Things you absolutely shouldn't miss

Get on the water somehow

The whole point of the Bay of Islands is those 144 islands, so you need to get out there. The dolphin watching tours have crazy high success rates – like 98% or something. Swimming with dolphins is incredible if you're up for it.

But honestly? Sometimes just a simple sailing trip where you can jump off for a swim at a deserted beach is even better.

Do some history

The Waitangi Treaty Grounds are genuinely important for understanding New Zealand. The guided tours are worth it – much better than just wandering around on your own.

And in Russell, definitely check out the old church with bullet holes from when things got a bit rough in the 1840s.

Explore an island

Urupukapuka Island is my pick. You can camp there if you're keen, or just go for a day trip. Beautiful walks and beaches that feel like proper wilderness.

Getting around

The ferry between Russell and Paihia is actually quite fun – great views and only takes about 12 minutes. Runs regularly, so you can easily explore both towns.

If you want to see more of the region, definitely rent a car. There are hidden beaches and viewpoints that you'll only find if you can drive around.

Accommodation strategy

Here's what I've learned: where you stay really shapes your whole experience. Hotels are fine if you want someone else to handle everything, but I much prefer holiday house russell options.

There's something about having your own space, being able to cook with local ingredients, and having a deck or garden where you can just relax without worrying about other guests. Plus it often works out cheaper if you're staying more than a couple of nights.

Insider tips I wish someone had told me

Book dolphin tours early: They sell out, especially the swimming ones.

Pack layers: Even in summer, it can be cool on the water or in the evenings.

The sun is brutal: New Zealand sun will burn you faster than you expect. Seriously.

Try the local seafood: Green-lipped mussels, fresh oysters, whatever fish they caught that day. It's all incredible.

Don't overplan: Some of my best Bay of Islands memories are from unexpected moments – spotting dolphins from shore, discovering a cafe the locals love, or just watching sunset from a random beach.

Making it happen

The Bay of Islands is one of those places that rewards a bit of advance planning but punishes over-scheduling. Book your accommodation and key activities ahead of time, especially for summer visits, but leave plenty of room for spontaneous adventures.

And seriously, consider staying longer than you first planned. I've never met anyone who thought they had too much time in the Bay of Islands. There's just something about the place that makes you want to slow down and actually relax – which is probably exactly what you need anyway.