Deepfake AI has predominantly evolved from a technical novelty into an instrument that pervasively influences production markets that include media, entertainment, and marketing. Evolved from ‘deep learning’ and ‘fake’, deepfake is a technology that employs the use of neural networks, particularly GANs, to produce fakes, which are almost as real as originals. This...

Ø The demand for enhanced target advertising and content consumption leads to the development of the deepfake AI industry since businesses and media companies use new technologies to shape people’s opinions through appealing personalities and messages. Ø Developments in Generative Adversarial Networks (GANs) assist in creating highly perceptive deepfakes which make...